Our Story

About The Shop
The Prom Shop is a pop up prom boutique located in Chico, CA.   We pop up every spring to bring the most amazing prom dresses to our local Butte County customers.  For prom 2018, you can find us every Sunday evening at Anika Burke Eclectic Boutique in Downtown Chico, California.

Our founder & owner Anika Kronmiller (aka Neeka) grew her knowledge of prom spending most of her young adult life at her parents formal wear boutique in Redding, Ca.  In 2003 at the young age of 21, she ventured out on her own (with help of her parents of course) and opened a baby boutique with her husband Scott in Mount Shasta, CA.  Over the years, the boutique had less and less baby goods and was morphing into the eclectic women's boutique it is today.  In 2010, Neeka relocated with her family to Chico, CA and opened a tiny 250 sq. ft. boutique in the heart of Downtown Chico.  After being in Chico for a year, Neeka and Scott knew they wanted to root in Chico.  Knowing that they were here to stay, they went on the hunt for the perfect retail location.  After searching long and hard, they leased on old dilapidated 5,000 sq. ft. building that once was home to Tower Records and is now home to Anika Burke Eclectic Boutique.  

In the spring of 2013 Neeka added a small but amazing line of prom dresses to her boutique.  The dresses did so well that the following spring Neeka filled the closet under the stairs with 100’s of styles of prom dresses and did private showings.  They had so much success with the private showings that they decided to offer pop shops to their local customers every year. 

A Letter From The Owner
Thanks so much for visiting The Prom Shop!  Whether you are here for inspiration or to find the perfect dress for your special event, I truly feel blessed & honored that you are visiting my boutique.  My mission in opening The Prom Shop was to give my customers a very tailored, curated, & affordable boutique.   I don’t strive to have the most styles or lowest price.  My true focus is helping you find a great fitting dress that will make you feel amazing on your special day no matter what the occasion is.   I have access to 1000’s of dresses but choose to only feature dresses online that have been a proven good fit in my brick & mortar boutique.  I hand pick all the dresses you see listed in the boutique and have personally felt and touched all of them.  

Happy Shopping,

Neeka’s Tips To Buying The Best Dress For You
When choosing a prom dress I encourage you to get a dress that makes you sparkle.  When you are wearing the perfect dress, your face will light up and your eyes will shine!